“If you surround yourself with people who are smarter than you, there is no telling how far you will go.” That is what Reiner Rohr, the Deputy Director of the German Fulbright Commission, told me and a small group of bright-eyed Fulbrighters upon our arrival in country. This just so happens to be some of the most important advice I have ever gotten, and it helped me utilize every single moment of my grant to the fullest.
My name is Jonathan Rabb and I was one of seven journalists awarded Fulbright’s Beginning Professional Journalists grants to Germany for the 2012-2013 academic year. This grant was created in 1996 to allow a select group of promising U.S. journalists to come to Germany to conduct research, improve their craft, and complete residencies at German media and news outlets. For my particular grant, I did multiple residencies in digital audience development and transmedia, including one at UFA LAB, a one-of-a-kind digital creative lab owned by the oldest and largest production company in Germany. At UFA LAB, I worked on developing new formats for online television and did on-air coverage in both German and English for “eNtR berlin,” a YouTube channel, on events ranging from Barack Obama’s historic 2013 visit to Berlin to re:publica, one of the world’s largest and most important conferences on digital culture.